The main difference between the two is that in contrast to SEO which relies primarily on increasing the rank of a website in search engines through strategies, SEM employs both SEO tactics as well as marketing to increase the visibility of a website over the World Wide Web.
• Generally Speaking
This is exactly where seo1.pk team comes into the scene as it can help you do not only SEO but also SEM for your website and therefore let you increase its rank and visibility on the internet.
The team will help you market your website to target audiences so that it is successfully able to capture their attention such that they know that your website is related to their interest.
This exercise will naturally ask of them to log onto your site and browse it and that is how your website will get a traffic boost as more and more people get to know about it and therefore log onto it, right?
Now this was about SEM when speaking generally but the fact is that there are many elements to SEM which when combined form SEM as one whole so let us review a few of its constituents.
• Pay Per Click aka PPC
This is a very popular way to increase the traffic to a website as it involves pay per click and that is how users are motivated to log onto the subject website by attracting them through payment.
This way, many users who are not interested in logging onto an upcoming website because they do not have time or because of any other reason, are then inclined to log onto it because they can derive a financial benefit out of doing so.
The seo1.pk team will help you develop ads for your website which can then be posted on popular websites where traffic is already high so that people are motivated to log onto yours by being paid for the click to do just that!
• Social Media
Another element of Search Engine Marketing is promoting the website over social media networks. This is an ideal place to promote a website as social media is where all the audiences are practically.
So, if a website is able to gain a large number of followers, for instance on its Facebook page or on twitter or elsewhere, then, it would start receiving lot of people as traffic and therefore succeed in its aim of improving its traffic and hence its rank.
The seo1.pk team has extensive experience in social media marketing and can help you in no time to gain a lot of attention from a lot of people so that your site starts getting more and more people who are interested in knowing about it by browsing it.
These are many other aspects of SEM are offered as a service by the seo1.pk team because the team itself offers a complete package for SEM. So you can be sure to have a comprehensive SEM plan launched for your site when you hire seo1.pk for the task!