What is SEO ?

SEO stands for Search Engine Optimization and this is a process which involves improving the rankings of any website so that it shows earlier in the search engine results. This is because the earlier, it shows, the more traffic it will generate for itself because most people do not look beyond the first or second page of search engine results when searching for a subject of interest.

What are keywords?

These are the shortest terms that are entered into search engines for purposes of searching on a particular subject on which information is sought from the World Wide Web. For instance, if you want to search on information regarding books written by Noam Chomsky, you may search for "noam chomsky books". If a good number of people search like this, this may be listed as a keyword by search engines.

Who is an SEO expert?

An SEO expert is person who is experienced in the practice of optimizing websites for search engines with his knowledge and understanding of how search engine algorithms work. Any such person will either work alone or with a team to assist him in his tasks related to SEO so that he can promote a website and increase its ranking as well as its traffic.

What are backlinks?

Backlinks are the links that are taken on request from websites enjoying a good traffic. Backlinks serve the useful purpose of generating traffic for a websites that are currently experiencing a very low traffic. So, when the users browse on a website that has a high traffic and clink on the backlink, they are redirected to the website that has a very low traffic. This way, there are chances that the low-traffic website may be able to retain incoming users via backlinks and increase its popularity by offering quality content so users stay on the site and advise others to log onto it as well.

What is the distinction between organic and paid results?

The difference between the two is very simple; when you search for a keyword, let's say New York hotels, there would be two kinds of results which would be displayed. One would be the paid results which would show on the top and even on the side of the page and would mostly be highlighted so you can even observe them to be separate from the rest, these are paid results since advertisers pay for them to show in search engine results.

The other kinds of results namely organic results would be the ones which would show below the paid results and would be the natural listings as and where they would be taken from different websites over the World Wide Web.

How long does it take to start and finish with SEO?

SEO is an ongoing process because the algorithm of search engines which it targets keeps changing. This means that the results of SEO will stay as long as the effort is made. As soon as the effort stops, the subject website will lose its rankings as competitors take over it and substitute themselves in its place. So SEO has to be practiced for as long as a website is desired to be maintained, which practically means always.

As for the results showing, the fact is that the results depend and hence vary according to the project and so there is no fixed duration that can be given. Only a reasonable estimate is what can be given and so that is what can be demanded from us.

How much will it cost?

Again, that depends on how long you would like to hire us to do your SEO related tasks. SEO like I said is an ongoing campaign and there is no end to it so if you would like to ask us to do it for a limited time, we will charge you for only as long.

Actual cost therefore varies, so for an accurate estimate, please contact us with details of your project requirements over the "Contact Us" section.

What is white-hat and black hat SEO?

These are two different techniques of doing SEO; one is the legitimate technique which focuses on the lawful practices of SEO as prescribed by search engines. The other technique (black-hat) is the unlawful technique which focuses on increasing the rank of a website through spamming which is basically like cheating the search engines and hence forbidden.

This malpractice may lead to a website gaining its ranks earlier than with white hat SEO but ultimately, it can result in the site being caught by the search engine for bluffing the search engine and the site may even be banned for life by the engine!

So, with seo1.pk, rest assured that only legitimate white hat SEO practices will be used for purposes of promoting your site on search engines and that there will be no danger of your website being banned or having to face a loss because of employing black-hat SEO practices.

Do you have a guarantee to offer?

Well, there is no such guarantee that we offer to new clients but what WE DO is that we offer to clients our work on previous projects as samples to see how hard we work on projects of our valued clients.

In addition, our goodwill in the market is more proof of our dedication to our work and of our Professionalism. So, these are the two things that we can offer to our clients to see and gauge how well we can work on their website and convert it into a success!

Will my site rank as the first link of the first page?

No, that is not possible, and any company which makes such a claim is taking you for a ride. What we do promise is that your website will rank on the first page of Google but not the first link on it necessarily. So, be advised that we have the team and the expertise to take you to the first page which will be very beneficial for your business as people will be able to find your website over the World Wide Web very easily that way.

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